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Case Study

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Case Study: How We Tackled SEO Obstacles at "TechFab Industries"

At TechFab Industries, our SEO team worked to improve the company’s online presence and bring more visitors to the website.

TechFab is a well-known manufacturer in the industrial sector, offering great products and services. However, they had trouble reaching new customers online. Even though they had a strong reputation offline, their online presence needed a big improvement. Here’s how we solved the problems and boosted their digital footprint.

Target Location

USA (With a focus on global outreach)

Solution

SEO: Optimizing website content, building quality backlinks, fixing technical issues, and creating a strategic content plan.

Target Audience

Industrial procurement managers, engineers and technical professionals, decision-makers in manufacturing sectors, B2B businesses in need of industrial products and services, global businesses looking for reliable suppliers, local buyers looking for specific industrial solutions.

Target Industry

Manufacturing (Specializing in industrial products, machinery, and custom-made equipment)

About The Company

TechFab Industries is a leading manufacturer of custom industrial equipment and machinery. Although they offer high-quality products and services, they struggled to attract traffic to their website and build a strong online presence. Our goal was to improve their visibility online, get more visitors through search engines, and turn those visitors into long-term customers.

Challenges

Low Organic Traffic

Despite having a good-looking website and great products, we weren’t getting enough visitors from search engines. This was a big problem because organic traffic is key to long-term growth

Weak Domain Authority

Our website didn’t have enough backlinks from trusted websites, which meant it had low authority. Without these high-quality links, our website couldn’t rank well in search results.

Unoptimized Content

While the content on the website was okay, it wasn’t optimized for search engines. Many pages didn’t use the right keywords, meta descriptions, or headers, making it harder for users to find the information they needed.

Technical Issues

There were a few technical issues, like slow loading times, broken links, and messy URL structures, that were also hurting our search rankings and user experience.

 

Here are the key highlights I observed

The client was struggling with these challenges

Ranking Difficulty on Google’s SERP

The Team was not reaching its full potential

Obstacles to generate new traffic

Facing technical errors on their site

What We Did to Fix It

Optmizing Website Content
I started by improving the content on the website. This involved:
  • Keyword Research: I found the right keywords to target based on what people were searching for.
  • Content Improvements: I updated existing content to make it more relevant and helpful, adding targeted keywords where needed.
  • Better Meta Tags & Headers: I updated the meta titles, descriptions, and headers to make sure they matched the keywords and caught the attention of searchers.
Building Quality Backlinks
To improve the website’s authority and rankings, I focused on building backlinks. This involved:
  • Reaching out to trusted websites and asking for backlinks.
  • Partnering with influencers and other sites to create content that would naturally link back to us.
  • Regularly checking our backlink profile to make sure we only had high-quality links.
Fixing Technical Issues
I worked on fixing the technical problems that were slowing the site down and hurting user experience. This included:
  • Speed Optimization: I made the website load faster by compressing images and fixing other technical issues.
  • Fixing Broken Links: I regularly checked for broken links and fixed them.
  • Improving URL Structure: I made sure URLs were clear and simple for both search engines and users.
Creating a Content Strategy
I developed a content plan that better matched what our audience was looking for. This included:
  • Writing longer, detailed articles that answered common questions and were useful to users.
  • Focusing on local SEO to attract more visitors from specific regions.
  • Updating old content to keep in fresh and relevant.

Traffic Analytics

After Making Some Changes

80.23% of the website’s traffic now comes from organic searches, showing the improvements in search engine visibility and attracting more visitors.

We Saw Some Really Positive Results

  • More Organic Traffic: Our organic traffic went up by 40% in just six months, especially from long-tail keywords that helped attract the right visitors.
  • Stronger Domain Authority: Thanks to our link-building efforts, our domain authority improved from 30 to 45, which helped us rank higher in search results.
  • Better Search Rankings: We moved from pages 3-4 to page 1 for some of our most important keywords, making us much easier to find.
  • Higher Engagement: With better content, users spent more time on our site, and our bounce rate dropped by 20%.

By using the right SEO strategy and staying consistent, we were able to greatly improve TechFab Industries’ online presence. We increased organic traffic, strengthened the website’s authority, and fixed technical issues. These changes helped TechFab become more visible online and built a strong base for long-term growth and success in the manufacturing industry.

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